I am an associate professor of management at the Wisconsin School of Business. I study how entrepreneurs and firms create and enter nascent industries, with a focus on strategies that firms undertake during the industry incubation stages. My research has been published in Strategic Management Journal, Organization Science, Strategy Science, and Strategic Entrepreneurship Journal. I am honored that this research program has been recognized by awards from the Kauffman Foundation, Strategy Research Foundation, Academy of Management’s TIM Division, Industry Studies Association, and the Schulze Foundation. I serve as a senior editor at Organization Science and a co-chair of the SMS Strategy Research Foundation.